Metrica, proving and improving the effectiveness of your PR

Metrica is a global leader in media analysis and PR measurement and part of the Gorkana Group. Metrica’s experienced consultants provide the insight you need to prove and improve the effectiveness of your public relations across all media channels.

We work closely with you to understand your objectives, set metrics and KPIs and recommend the most relevant analysis and reporting for all channels including social media, traditional, online and broadcast.

Gorkana Group Media Portal
Access three market-leading services

Metrica’s tools and services are available within the Gorkana Group Media Portal, alongside your market leading media monitoring and journalist database.

Metrica services include:

• Evaluation Reports: Sophisticated intelligence to understand the impact of your PR, completely unique to each client and available in as much or little detail, as required
• myMetrica Analysis: Our real-time evaluation platform allows you to access and interrogate your analysis and coverage from a macro to a micro level and isolate issues, messages, journalists, regions
• KPIs & Scorecards: We use our experience to help define and set realistic targets for all aspects of PR strategy to help focus PR resource and measure success
• Measurement Consultancy: Our specialist account teams are available to share their experience and insight to help you identify and track issues pertaining to media consumption and audience

Enquire today

Call us on 020 7674 0200 or use the enquiry form to find out how our PR analysis services can help you.